Satida Hatthakitchumroen was born and raised in Bangkok, Thailand. She has loved doing crafts, arts and drawing since she was a kid. She created Mr. Lemonhead as a side project.

We discovered her work at the Plane Market in Bangkok in 2019. A little shop was selling her bengal collection patches. We assembled one of them on a piece of clothing and the idea of the brand was born. We reached out to her to collaborate as she played a big role for us beginning this journey. We developed together a unique design of the same collection we first fell in love with.